ZIPRECRUITER • BRAND + PERFORMANCE • CD & Writer

Job sites have always told people, “come here and you’ll get great a new job!” But everyone knows that’s far from reality; job searching is often a long, frustrating and discouraging process.

ZipRecruiter asked me to work on their first-ever jobseeker TV campaign, and it needed to drive acquisitions and establish their brand personality as well. I persuaded them to demonstrate real empathy to jobseekers, deliver their value propositions, and reap the brand and performance results.

I helped architect and write a revised homepage at ZipRecruiter.com and a revised onboarding funnel for site visitors. I also refreshed the email sequence for new subscribers.