TV & RADIO • VARIOUS CLIENTS

Dean’s wanted a fresh expression of their “Real Dippers” campaign that capitalized on both the passion of their “Real Dippers” audience and the excitement of the upcoming football season. So I dreamed up the Ditka of Dipping–a coach who’s deeply dedicated to getting his dippers ready for the season, and we made a fun and authentic connection between Dean’s Dairy Dip and gridiron glory.

Soylent was launching their first nootropics/brain fuel drink, and they wanted a video ad targeted at their core, gamer/programmer audience. A demo that has zero attention span.

Doubletree was a forgettable mid-range hotel that wanted to elevate its identity. "Leaf" was a quiet, elegant story that spoke to Doubletree’s audience in a completely new way. It was my first spot, and I'm still proud of it. It's even in 4x3.

Arizona Power Systems wanted Arizonans to make their homes more energy efficient, and they gave us the Phoenix Suns star Steve Nash to help us do it.

Southwest Airlines wanted a new “Yes” spot that promoted their new international routes. But they didn’t want us to create new assets for it. So we created something fun out of almost nothing, and it cost Southwest almost nothing.