SHUTTERFLY SITE REFRESH • CW & UX

Shutterfly is a great business with great products, but their website was extremely cluttered, confusing and overwhelming. Reimagining and re-architecting the site was not an option. Refreshing and reorganizing it within the existing CMS was. So we did everything we could within those constraints: a new voice, visual language, photography and improved information flow.

Here’s what the refresh looks like:

And here’s what is used to look like:

Here’s our revised version of the high-traffic, 24-Hour Designer Service page:

And here’s where we started: