LA CLIPPERS "TOGETHER WE WILL"
Working with the Clippers is both awesome and intense. The turnarounds are fast, the budgets are challenging, and you get 15 minutes with each player to get a season's worth of assets for TV, print, radio, online and more. But then Doc Rivers shakes your hand, looks you in the eye and says, "Thanks so much for your help." And we're all good here.
The All-Star campaign was about getting people to vote for Chris Paul, Blake Griffin and DeAndre Jordan. Fortunately, the Clippers liked our suggestion of taking a more lighthearted approach to soliciting All-Star votes.
And since 2016 was an election year, we took a cue from the politicians with these fun guerrilla pieces.
When the NBA Playoffs rolled around, the Clippers wanted a TV spot. So, they gave us a hard drive with a season's worth of unsorted game footage, a tagline they wrote and no music budget. And they also gave us a week to do it. I'm pleased with what we pulled off.
And thanks to my amusing co-workers and the gimmick of forced perspective, I can be bigger than Blake Griffin.