LA CLIPPERS "TOGETHER WE WILL" • acd & Writer

Working with the Clippers is both awesome and intense. The expectations are high, the turnarounds are fast, and the sandbox you get to play in isn’t nearly as big as you’d like–you get about 15 minutes with each player to get a season's worth of assets for multiple campaigns and mediums. No presh!

The Clippers wanted a brand campaign that captured the deep unity of the team, coaches and fans. We gave them, “Together we will.”

:30 Brand TV Spot

The Clippers also wanted to shoot an All-Star Game spot (during the brand campaign shoot) that compelled fans to go vote for Chris Paul, Blake Griffin and DeAndre Jordan. I was glad the Clippers approved my easy-to-produce, tongue-in-cheek idea for how to solicit fans for votes.

:30 All-Star TV Spot

The brand campaign came to life across a number of media platforms:

And since 2016 was an election year, the All-Start Campaign took a cue from the politicians with these fun guerrilla pieces.

When the NBA Playoffs rolled around, the Clippers wanted a TV spot. So, they gave us a hard drive with a season's worth of unsorted game footage, a tagline they wrote and no music budget. And they also gave us a week to do it. I'm pleased with what we pulled off.

:30 Playoff TV Spot

And thanks to my amusing co-workers and the gimmick of forced perspective, I can be bigger than Blake Griffin.