LA CLIPPERS “WE RUN AS ONE”
After the Donald Sterling scandal, the Clippers needed a new agency to help them rebrand. I'm proud to say my pitch campaign won RPA the account. But I'm sad to say that a week later Steve Ballmer bought the team, and he wanted a campaign that was more “punch you in the mouth.” We kept the account, but not this campaign. Oh well.
The Clippers wanted simple "digital video" ideas to sell tickets and share on social, but player access and production dollars were very tight. So during the downtime at practices and meetings, we wanted to shoot cell phone video of the players responding to fan tweets with #WeRunAsOne.