LA CLIPPERS “WE RUN AS ONE”
After the Donald Sterling scandal in 2014, the Clippers needed a new agency to help them rebrand. I’m proud to say that my campaign was the agency recommend when we were awarded the business. But I'm sad to say that Steve Ballmer jumped in and demanded a campaign that was more “punch you in the mouth.” Four rounds later, we sold the “Be Relentless” campaign, which I wasn’t proud enough of to put on my site.
Ironically, four years later, the Houston Rockets adopted my tagline.
The Clippers wanted simple "digital video" ideas to sell tickets and share on social, but player access and production dollars were very tight. So during the downtime at practices and meetings, we wanted to shoot cell phone video of the players responding to fan tweets with #WeRunAsOne.