LA CLIPPERS “WE RUN AS ONE”

After the Donald Sterling scandal, the Clippers needed a new agency to help them rebrand. I'm proud to say my pitch campaign won RPA the account. But I'm sad to say that a week later Steve Ballmer bought the team, and he wanted a campaign that was more “punch you in the mouth.” We kept the account, but not this campaign. Oh well.

 
 
 
 Before the beginning of each game, one lucky fan would lead the arena in the We Run As One pledge

Before the beginning of each game, one lucky fan would lead the arena in the We Run As One pledge

 
 Wild Postings

Wild Postings

 
 In-Arena: T-Shirt Giveaway

In-Arena: T-Shirt Giveaway

 Cheer Cards

Cheer Cards

The Clippers wanted simple "digital video" ideas to sell tickets and share on social, but player access and production dollars were very tight. So during the downtime at practices and meetings, we wanted to shoot cell phone video of the players responding to fan tweets with #WeRunAsOne.

 MATT:    @ClipperFan4Life tweets, "Big game against the Warriors tomorrow, @Matt_Barnes22. Keep your cool, man! No technicals and freebies! #AngerManagement. #WeRunAsOne" I hear ya, ClipperFan4Life. And Doc's got me on a new regimen of meditation and yoga to calm me down. I think it's working.   Matt picks up 2 basketballs and spins them on each hand, then begins to chant.   MATT:     Oooohhhhhhhhhmmmmmmmm.

MATT:    @ClipperFan4Life tweets, "Big game against the Warriors tomorrow, @Matt_Barnes22. Keep your cool, man! No technicals and freebies! #AngerManagement. #WeRunAsOne" I hear ya, ClipperFan4Life. And Doc's got me on a new regimen of meditation and yoga to calm me down. I think it's working.

Matt picks up 2 basketballs and spins them on each hand, then begins to chant.

MATT:     Oooohhhhhhhhhmmmmmmmm.

 DJ:     @ClipsDieHard tweets, "Hey @DeAndreJordan. How are you guys gonna handle the Spurs on Saturday? We gotta take down the Champs #WeRunAsOne." Well, ClipsDieHard, we just gotta be patient, move the ball and find the open shot. Like this:   DJ grabs the phone filming him and tosses it. Someone catches it and starts selfie-filming himself. It's JJ Redick.   JJ:     Not open.   JJ tosses the phone. Jared Dudley catches it and starts filming himself..   DUDLEY:     Still covered. But DJ's open now.   He tosses the phone. DJ catches it and dunks it. He picks it up.   DJ:     Find the open man and get good shots. That's how you beat the champs.

DJ:     @ClipsDieHard tweets, "Hey @DeAndreJordan. How are you guys gonna handle the Spurs on Saturday? We gotta take down the Champs #WeRunAsOne." Well, ClipsDieHard, we just gotta be patient, move the ball and find the open shot. Like this:

DJ grabs the phone filming him and tosses it. Someone catches it and starts selfie-filming himself. It's JJ Redick.

JJ:     Not open.

JJ tosses the phone. Jared Dudley catches it and starts filming himself..

DUDLEY:     Still covered. But DJ's open now.

He tosses the phone. DJ catches it and dunks it. He picks it up.

DJ:     Find the open man and get good shots. That's how you beat the champs.

 Display: Single Game Tickets

Display: Single Game Tickets

 Mobile App: Bring fellow Clippers fans together on game night by letting people know what bar you're watching the game at.

Mobile App: Bring fellow Clippers fans together on game night by letting people know what bar you're watching the game at.