HONDA + LITTLE LEAGUE "HOME TEAM HEROES" • CreATIVE DIRECTOR

For Honda's 20th season as the official sponsor of Little League baseball, we recognized the Home Team–the moms, dads and everyone else who help Little Leaguers play big. The year-long, 360 degree campaign was anchored by a sweepstakes microsite that featured four original games we concepted, designed and programmed. Home Team Heroes also came to life in TV, print and digital, and in a big way at the Little League World Series with a massive on-site experience. But, what I’m most proud of is that Honda ran the Home Team Heroes campaign four years in a row; prior to that, they created a new LLB campaign every season.