HONDA ACCORD "DELIVERY MAN" • CD
Honda wanted a spot for the new Accord that highlighted its sleek new design and impressive technology. So, we wrote a fun, action script and gave it a Honda twist. When it was finished, Honda bought additional media in movie theaters and ran the full length before the James Bond movie, Spectre.
Here’s the :30
And here’s the full-length, two-minute version.
Honda Civic "1D" • ACD
One Direction was contractually obligated to do a spot for the new Civic, and the contract also required RPA to partner with 1D’s London-based production company from the very beginning. The collaboration wasn’t nearly as dreamy as Harry and Co.
Honda Fit "VERSATILE" • CW
When the new Fit launched, Honda wanted to show off a lot of the new features, but they didn’t give us much money to do it. And we wanted it to be interesting. Here’s what we fit into 30 seconds.