Honda HR-V LAUNCH • Digital & SOCIAL • writer

Honda launched the HR-V crossover with two very different national TV spots, and they bought high-impact online units to support each spot in the digital space. The first spot, "Great Thinking Inside," spoke to Honda's history, and we created an interactive banner where users were invited to "peel back" the different Hondas inside the HR-V.

The second HR-V launch spot, "Give and Take," was about how Honda built the perfect crossover. We couldn't use the TV assets, so we concepted a new idea for digital that still supported the message of the TV spot.

The HR-V launch also featured Honda's first-ever, paid Instagram campaign. We produced over a dozen original posts suggesting reasons to love the new HR-V. Each post it’s own style and aesthetic, but they all fit in nicely with the native IG content.