G FUEL • DIGITAL ADS & SOCIAL CONTENT • CD & WRITER

Thanks to their irreverent personality, highly-caffeinated products, and countless partnerships with beloved IPs, G FUEL energy formula is huge with gamers and culture junkies. They line up online when G FUEL announces new drops, and in 2024, I led the launch of some of their biggest partnerships ever.

Both of those spots fell out of a short film I wrote as the centerpiece of the Ghostface partnership launch.