SOUTHWEST AIRLINES "SPREAD THE LUV"
Southwest wanted to increase awareness and membership for their loyalty program, Rapid Rewards. So we created "Spread the LUV," a program where where Rapid Rewards members can donate points to help travelers in need take important trips.
We'd promote Spread the LUV on SWA's digital properties and social channels.
Participants in Spread the LUV can share their LUV stories on their own social channels.