LA-Z-BOY + CITY OF HOPE
Our client wanted some low-budget, high-engagement social activations to raise money on behalf of City of Hope. If only we could gather all the change found in people's sofas...
We thought there was something interesting about speaking to people with messages on actual dollar bills. We called them "Hope Dollars."
LA-Z-BOY also told us we may have Michael Strahan and Brooke Shields or Kelly Ripa available to us, so they wanted some ideas that utilized them.
HONDA + NHL
Honda sponsors the NHL All-Star Game, and they wanted a social activation to create some energy for the event. So I invented an endearing spokesman for everyone to follow.
SOUTHWEST: WANNA GET AWAY
Southwest was bringing their famous tagline back after a 9-year break. We helped it come to life on paid and organic social by licensing UGC fail videos.