HONDA • VEHICLE FEATURES
A lot of display is static, direct and bland. But good display can pull users in and deliver an effective message with some personality, too. Honda buys a lot of ad space on auto sites like Edmunds and KBB to advertise features of their vehicles. I've literally produced hundreds of these banners. Here are a few of my favorites.
INTEL • PC GAMING "GAMER CHALLENGE"
Intel wanted more cred with PC gamers, so we created the Intel Gamer Challenge. It lived on intel.com and in a banner, and it tested the basic skills that all gamers need to possess. The skills tests were a hit, and Point Roll honored us with a "Beanie" award for innovative use of technology. I only wish the dev team had made me a demo for my site.