HONDA CR-V "LEAP LIST"
The Leap List was about inspiring people to do all the carefree things they wanted to do before settling into adulthood. I worked on the microsite, radio ads, online ads, homepage takeovers, outdoor boards and the brochure. And we won a Gold Addy for Best Integrated Campaign.
At the microsite, people created their own Leap Lists for a chance to win a new CR-V. They shared videos and photos of themselves checking items off their lists, and the person with the most love for their posts won the car.
Online banners and homepage takeover units drove traffic to the site and promoted the Ferris Bueller CR-V Super Bowl spot.