DOUBLETREE HOTELS • REBRAND
Doubletree was a flavorless mid-range hotel that needed an identity. "Leaf" was a quiet, elegant story for the business travelers, It was my first spot, and I'm still proud of it. It's even in 4x3.
"Branches" was a hard-working spot that showed tons of hotel features in an original way.
We changed their print identity. A lot.