DOUBLETREE HOTELS • REBRAND

Doubletree was a flavorless mid-range hotel that needed an identity. "Leaf" was a quiet, elegant story for the business travelers, It was my first spot, and I'm still proud of it. It's even in 4x3.

"Leaf" :30 TV

"Branches" was a hard-working spot that showed tons of hotel features in an original way.

"Branches" :30 TV

We changed their print identity. A lot.

 2-page Print Ad  HEADLINE: Knowing you slept well helps us sleep well.  BODY COPY: We're pleased to announce that there isn't much tossing and turning going on here. Yawning and snoring, yes. But informercial watching at three am? Hardly. Because comfort has always come naturally to us. And you'll find it everywhere you look at Doubletree. Especially when you close your eyes.

2-page Print Ad

HEADLINE: Knowing you slept well helps us sleep well.

BODY COPY: We're pleased to announce that there isn't much tossing and turning going on here. Yawning and snoring, yes. But informercial watching at three am? Hardly. Because comfort has always come naturally to us. And you'll find it everywhere you look at Doubletree. Especially when you close your eyes.