DEAN’S DAIRY DIP “The Coach” • CD & writer

Dean’s wanted a fresh expression of their “Real Dippers” campaign that capitalized on the passion of their “Real Dippers” audience and the excitement of the upcoming football season. So I dreamed up the Ditka of Dipping–a coach who’s deeply dedicated to getting his dippers ready for the season. With a modest budget, we produced pre-roll and video banners that make a fun and authentic connection between Dean’s Dairy Dip and gridiron glory.